Magnum x Iris Apfel

As a total ice cream fan, Magnum is one of my favorites. A few years ago, they launched the #NeverStopPlaying campaign with Iris Apfel. It aimed to inspire people to break free and not be afraid of being judged — because only then can we truly enjoy the things we love, without worrying about what others might say.

Go for it!

No one embodies that spirit of playfulness better than Iris Apfel. Fashion icon with a vibrant personality and fearless spirit, this woman was never afraid to break the rules and enjoy every minute of life. As Iris said: “I have always lived my life like no-one’s watching. What a waste to live in fear of judgement. Go for it, I say!

Iris Magnum

The Iris Magnum — a velvety vanilla ice cream dipped in emerald Belgian chocolate and colourful popping candy — was a wink to fun and to never stop being yourself. Values that we wholeheartedly share at Paupa Beach and wanted to revisit in our launch.

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